2019•Unpublished venueRequires access

ASSESSING THE EFFECT OF MEDIA ADVERTISING ON CONSUMERS’ BUYING BEHAVIOR IN THE BANKING SERVICE; THE CASE OF COMMERCIAL BANK OF ETHIOPIA WEST ADDIS ABABA CITY BRANCHES

Bekele Kuma

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Key concepts: Advertising, Business, Service (business), Marketing, Geography

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ASSESSING THE EFFECT OF MEDIA ADVERTISING ON CONSUMERS’ BUYING BEHAVIOR IN THE BANKING SERVICE; THE CASE OF COMMERCIAL BANK OF ETHIOPIA WEST ADDIS ABABA CITY BRANCHES — Research Paper | ScholarLens