2018•Unpublished venueRequires access

THE EFFECT OF MEDIA ADVERTISING ON CUSTOMER BANK PREFERENCE IN THE CASE OF COMMERCIAL BANK OF ETHIOPIAN NORTH ADDIS ABABA SELECTED BRANCH

Netsanet Degisso

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Key concepts: Advertising, Preference, Business, Commercial bank, Marketing, Mathematics, Statistics, Finance

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THE EFFECT OF MEDIA ADVERTISING ON CUSTOMER BANK PREFERENCE IN THE CASE OF COMMERCIAL BANK OF ETHIOPIAN NORTH ADDIS ABABA SELECTED BRANCH — Research Paper | ScholarLens