Product Redesign for Service Considerations Using Affordances for Service Activities

It is critical to design for affordances, which is the messages of products and services that help human activities when properly perceived, in both product design and service design. Although research on product design for user activities or user-friendly design has been conducted, few efforts have been dedicated to product design for diverse service considerations. In the context of servitization and product-service systems, many new services are devised starting with a product. A systematic method is proposed to redesign products so that value propositions through services can be enhanced by dealing with service activities specifically. By integrating service activities and product functions, affordances for service activities are identified. Affordance features for those affordances are designed and combined into the redesign of a product to support service activities. An illustrative case of a standing wheelchair redesign is described to validate the applicability of the proposed method for product redesign for service considerations. The proposed method enhances through the redesign of products diverse life-cycle services in which many stakeholders are participating to co-create values for societal, entrepreneurial, and ecological sustainability.