2013•Institutional Repository of Vadym Hetman Kyiv National Economic University iRKNEU (Kyiv National Economic University named after Vadym Hetman)Requires access
The importance and role of marketing plan and the relation with quality management system
Vujović, Aleksandar, Krivokapić, Zdravko, Jovanović, Jelena
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Abstract
The paper has originated as the authors’ aspiration to point out the basic principles of marketing planning and a new concept of \nmarketing strategy which includes all functions in the organization. This paper also shows the endeavors of authors to establish the relationship between marketing planning and marketing in general and quality management system as areas that permeate all functions in the organization and which are the basis for sustainable systematic approach and effective and efficient operations of the organization.