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1981•Medical Entomology and ZoologyRequires access

Introduction to Marketing

John Frain

Open publisher page 8 citations

Abstract

Marketing - concepts and principles corporate strategy - analysis and planning strategic marketing - its role and function marketing organization - structure, culture, ethics marketing research the planning process implementation marketing - products, services, concepts implementing marketing - pricing policies and prices implementing marketing - distribution and logistics implementing marketing - the promotion function implementing marketing - international and global aspects the marketing plan in summary monitoring and controlling marketing effort.

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What this paper is about

Marketing - concepts and principles corporate strategy - analysis and planning strategic marketing - its role and function marketing organization - structure, culture, ethics marketing research the planning process implementation marketing - products, services, concepts implementing marketing - pricing policies and prices implementing marketing - distribution and logistics implementing marketing - the promotion function implementing marketing - international and global aspects the marketing plan in summary monitoring and controlling marketing effort.

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OpenAlex reports 8 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Marketing - concepts and principles corporate strategy - analysis and planning strategic marketing - its role and function marketing organization - structure, culture, ethics marketing research the planning process implementation marketing - products, services, concepts implementing marketing - pricing policies and prices implementing marketing - distribution and logistics implementing marketing - the promotion function implementing marketing - international and global aspects the marketing plan in summary monitoring and controlling marketing effort.

Key concepts: Marketing management, Business, Marketing, Marketing research, Marketing strategy, Return on marketing investment, Digital marketing, Marketing mix

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