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2009•한국스포츠산업경영학회지Requires access

The Effect of the Brand Personality of Sporting Goods on Brand Satisfaction, Brand Identification, and Brand Loyalty

Yong‐Man Kim, 김경춘, 김운숙

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Key concepts: Brand extension, Brand loyalty, Brand management, Brand awareness, Advertising, Business, Corporate branding, Brand equity

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The Effect of the Brand Personality of Sporting Goods on Brand Satisfaction, Brand Identification, and Brand Loyalty — Research Paper | ScholarLens