2007•Korean Journal of Sport ScienceOpen access

Constructive Relationship between Brand Personality, Brand identification, Brand Satisfaction, Brand Affect, and Brand Loyalty of Sports Goods

Kim Yongman, 정정희, seo hee-jung

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Key concepts: Brand loyalty, Advertising, Brand awareness, Affect (linguistics), Brand extension, Brand management, Business, Personality

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Constructive Relationship between Brand Personality, Brand identification, Brand Satisfaction, Brand Affect, and Brand Loyalty of Sports Goods — Research Paper | ScholarLens