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2019•Tijdschrift voor Economische en Sociale GeografieOpen access

Cities are Not Products

Alberto Vanolo

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Abstract

Abstract This paper reflects critically on city branding by building on Kavaratzis and Ashworth’s 2005 article ‘City branding: An effective assertion of identity or a transitory marketing trick?’ It discusses the relationships between urban geography and branding studies, and challenges the idea that cities may be considered as special kinds of products in need of specific branding techniques. This exercise entails reflection on the boundaries between the concept of branding and its potential relation with the commodification of cities.

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What this paper is about

Abstract This paper reflects critically on city branding by building on Kavaratzis and Ashworth’s 2005 article ‘City branding: An effective assertion of identity or a transitory marketing trick?’ It discusses the relationships between urban geography and branding studies, and challenges the idea that cities may be considered as special kinds of products in need of specific branding techniques. This exercise entails reflection on the boundaries between the concept of branding and its potential relation with the commodification of cities.

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Available abstract

Abstract This paper reflects critically on city branding by building on Kavaratzis and Ashworth’s 2005 article ‘City branding: An effective assertion of identity or a transitory marketing trick?’ It discusses the relationships between urban geography and branding studies, and challenges the idea that cities may be considered as special kinds of products in need of specific branding techniques. This exercise entails reflection on the boundaries between the concept of branding and its potential relation with the commodification of cities.

Key concepts: Commodification, Assertion, Place branding, Relation (database), Identity (music), City marketing, Sociology, Tourism

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