The image of the city: Urban branding as constructed capabilities in Nordic city Regions

This project concludes that the problem with branding cities is that they are very diverse products that can be difficult to fit neatly into a marketing campaign. Even if one can fit a city into one or a number of campaigns, running such campaigns can be difficult to manage and sustain. However, even if we think that cities and regions need to find their own paths and solutions there is much to be learnt from the experiences of other places. Through our work during this project we found that certain points emerged as important.