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2003•Unpublished venueRequires access

The change of marketing idea in enterprises after China's entering WTO

Fang Wang

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Abstract

Enterprises meet the new challenges after China's entering WTO. In order to win in competition enterprises should establish new modern marketing idea and follow the road of internalization.

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What this paper is about

Enterprises meet the new challenges after China's entering WTO. In order to win in competition enterprises should establish new modern marketing idea and follow the road of internalization.

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Available abstract

Enterprises meet the new challenges after China's entering WTO. In order to win in competition enterprises should establish new modern marketing idea and follow the road of internalization.

Key concepts: China, Business, Marketing, International trade, Commerce, Political science, Law

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