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2019•GeoJournal of Tourism and GeositesOpen access

ATTITUDE TOWARDS BORDER TOURISM AND ITS RELATIONSHIP WITH VISITOR SATISFACTION AND LOYALTY

Salvador Moral Cuadra, Francisco Orgaz Aguëra, Pablo M. CAÑERO-MORALES

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Abstract

This study proposes new knowledge about tourism developed in border areas.In this study, structural equations models based on variance are applied, with a sample of 583 tourists.The study was conducted on the northern border of the Dominican Republic and Haiti.The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in the loyalty they have towards the place.It has been observed a positive influence of the value perceived by border visitors with satisfaction and loyalty.

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What this paper is about

This study proposes new knowledge about tourism developed in border areas.In this study, structural equations models based on variance are applied, with a sample of 583 tourists.The study was conducted on the northern border of the Dominican Republic and Haiti.The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in the loyalty they have towards the place.It has been observed a positive influence of the value perceived by border visitors with satisfaction and loyalty.

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Available abstract

This study proposes new knowledge about tourism developed in border areas.In this study, structural equations models based on variance are applied, with a sample of 583 tourists.The study was conducted on the northern border of the Dominican Republic and Haiti.The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in the loyalty they have towards the place.It has been observed a positive influence of the value perceived by border visitors with satisfaction and loyalty.

Key concepts: Loyalty, Visitor pattern, Tourism, Variance (accounting), Value (mathematics), Sample (material), Structural equation modeling, Marketing

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