2011•journal of physical educationOpen access

Study of the leisure sports industry in China under experience economy.

Ding Wen, Jianhua Fu

Abstract

Leisure sports is a physical and mental experience produced by sports activities,a form of leisure,also a way of sport.Leisure sports has been developed into a rising industry.The leisure sports industry in China today has problems such as weak awareness,insufficient playgrounds for leisure activities,and poor management perform-ance.The authors thought that for the leisure sports industry under the background of the experience economy era,sports resources available for leisure experiences should be fully dug out and designs for turning leisure sports products into experience products should be promoted.

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Key concepts: Leisure studies, China, Sport management, Leisure industry, Experience economy, Business, Advertising, Leisure time