CONNECTING ORGANIZATIONS AND THEIR EMPLOYEE PUBLICS: The Rhetorical Analysis of Employee–Organization Relationships (EOR)

Employee relations is an important area of public relations. Yet, it often goes understudied and undervalued because public relations does not have primary responsibility for internal communication. Moreover, public relations might not be expected to participate in the internal communication process at all. Employee relations is usually deemed as one of the primary responsibilities of human resources (HR); however, public relations professionals can and should play a role in helping HR to make the process more effective.