2019•Journal of Basic Design & ArtRequires access

A Study on the Receptor Responses according to the Personality of Rationality and Emotional Appeal Messages in Advertising

In-hye Cha, Boyeun Kim

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Key concepts: Rationality, Appeal, Appeal to emotion, Psychology, Personality, Advertising, Social psychology, Business

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A Study on the Receptor Responses according to the Personality of Rationality and Emotional Appeal Messages in Advertising — Research Paper | ScholarLens