2019•Unpublished venueRequires access

Towards Devising Islamic Advertising Theory

Kalthom Abdullah, Ahasanul Haque, Faruk Ahmed, Ali Shafiq

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Key concepts: Islam, Advertising, Materialism, Criticism, Value (mathematics), Advertising research, Advertising account executive, Advertising campaign

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Towards Devising Islamic Advertising Theory — Research Paper | ScholarLens