Empirical Analysis on the Impact of Poverty Alleviation by Rural E-commerce on Farmers' Income

According to the data of 200 valid questionnaires collected in 11 poor villages of 7 townships, 5 counties in Zhumadian region, this paper use the Difference-in-differences(DID) model to calculate the change difference of the per capita net income, per capita agricultural operating net income, and per capita non-agricultural net income between the farmers who have participated or so. After that, this paper used the fixed effect model to analyze the effect of other control variables on the farmers’ income. The research results are as follows: The rural E-commerce poverty alleviation policy has a significant positive impact on per capita net income, per capita net agricultural operating income, and per capita non-agricultural net income of farmers, and the income structure of the farmers’ family can be changed in the short term through poverty alleviation.