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2019•Electronic MarketsRequires access

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

M. Awais Shakir Goraya, Jing Zhu, Mahmud Akhter Shareef, Muhammad Imran, Aneela Malik, Muhammad Shakaib Akram

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Key concepts: Social commerce, E-commerce, Word of mouth, Structural equation modeling, Virtual community, Business, Marketing, Psychology

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