2016•Journal of Korea Service Management SocietyOpen access

The Effects of Usefulness and Credibility of Word-of Mouth Information on Purchase Intention in Social Commerce: Focused on the Mediating Roles of Perceived Risk and Impulse Buying

Chung gyu Byun, Hwanho Ha, 박후동

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Key concepts: Word of mouth, Credibility, Social commerce, Risk perception, Impulse (physics), Source credibility, Psychology, Advertising

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The Effects of Usefulness and Credibility of Word-of Mouth Information on Purchase Intention in Social Commerce: Focused on the Mediating Roles of Perceived Risk and Impulse Buying — Research Paper | ScholarLens