Research on the Mechanism Optimization of College Students’ Ideological and Political Education in the New Media Age

We should stick to take high moral values establishment and people cultivation as the center, make the ideological and political work run through the whole process of education, achieve the education in the whole course and aspects, and strive to create the new situation of China's higher education development," stressed President Xi Jinping.Ideological and political education is of great significance to the development of China's higher education and, college students' growth and success.Its mature development mechanism, complete system and rather formal operation are vital to the running of colleges with Chinese characteristics and overall development of college students.The mechanism of college students' ideological and political education in the new era should be optimized to give full play to the positive role of new media by eliminating the bad effects, so that it can correctly and actively guide college students to grow and dedicate themselves to the socialism construction with Chinese characteristics.Based on the research, this paper found that there are still some problems in college students' ideological and political education, including insufficient interaction of target mechanism and stamina of dynamic mechanism, rather inefficient operation mechanism, and slow development mechanism.Some corresponding countermeasures, aiming at the existing problems, were put forward to provide the theoretical support for the development of college students' ideological and political education in this paper, including: integrating the education sources in the optimization and innovation, and optimizing the design of related contents, structures and systems; strengthening the construction of main channel, and enhancing the information quality and ability of ideological and political educators; establishing the network sharing community between teachers and students, and training the selforganization of college network; promoting the new media quality of college stunts and creating the practical methods, like good reality and network environment, to optimize the mechanism of college students' ideological and political education. Necessity of Optimizing the Mechanism of College Students' Ideological and Political Education in the New Media AgeThis paper made the interdisciplinary research with college students' moral and behavioral characteristics in the new media era, broadening the research field of ideological and political education.From the aspect of theories, it explored the connotation, characteristics, constitutions, functions and theory basis of the mechanism, to further deepen the research content and promote the new development of ideological and political education theories.College students are valuable talent resources.With the comprehensively deepening of reform, "Internet" and "Internet thinking" must be effectively integrated with college students' ideological and political education to make new media push college students to grow and succeed.The related research is helpful to explore the internalization method for mainstream value of college students under the multi-cultural background in the new media age, and establish and perfect the mechanism of college students' ideological and political education so as to change its ineffective operation.Meanwhile, it can provide the decision reference for the deepening the ideological promotion reform of education departments, the Communist Youth League, colleges and other educational institutions.