Corporate social responsibility: Managers perception of CSR

Corporate social responsibility (CSR) is a self-regulating model of business which helps organisations to be socially accountable. This research report on CSR is based on journals and articles, and aimed at demonstrating the importance of CSR and investigating the perception of managers towards the concept of CSR. The research study identifies the value which managers and higher authorities have given to the maintenance of corporate social responsibility in an organisation. The scope of the study places an emphasis on implementation technique and the way in which CSR practices can be accommodated within the business model. This study defines various levels of the CSR practice used by the managers of an organisation and shows how they benefit from it. The levels of CSR practice help the managers to run business with societal, ethical and economic responsibilities. It also explains the relationship between CSR practice and its outcomes. The literature of CSR, which includes the policies of CSR and some of the internal and external factors affecting CSR, is discussed. The study figures out the problems related to CSR and defines its effectiveness on business. This research work clarifies the impact of CSR on business policies and also the effectiveness of CSR on the social environment. The data collection method used for this study was a questionnaire. The feedback of the questionnaires is still in progress with the organisations and soon the results should be updated to the research study.