Development of a scale on strategic corporate social responsibility constructs

Corporate Social Responsibility (CSR) is getting more and more attention from both business and society researchers and corporate managers. Over a period of time, CSR as a concept have become a much broader and richer theoretical concept. In recent years, some streams in theoretical CSR like the concept of Strategic CSR and comparative CSR is gaining both significance and relevance. The focus of this article is on the concept of Strategic CSR. The article develops a scale to measure Strategic CSR constructs. The strategic CSR constructs are on the dimensions of CSR activities, characteristics and benefits. The scale was developed based upon structured questionnaire survey conducted on large Indian organisations. Scale development statistical techniques were used for the development of the scale. This scale would help both managers and CSR researchers in future to better comprehend and manage aspects related to Strategic CSR.