A Strategy for Competitive Broadcasting - Radio Community Networking in Tulungagung, Indonesia

The purpose of this study was to determine the strategy for community radio broadcasting used by Madu FM community radio in Tulungagung, East Java, Indonesia. Madu FM is interesting to examine because it is a community radio station that has managed to grow amidst great competition. Community radio faces limitations due to the Broadcasting Act (Act No. 32 of 2002 on Broadcasting). Besides, community radio has to compete with private radio and private television. Madu FM is able to adapt to circumstances without violating the rules. The result is a strategy for community radio broadcasting that incorporates successful innovation. This research applied a qualitative approach, using observations and in-depth interviews. The study was conducted during the period from March to August 2016.