A study on response towards Sarawakfm daily radio broadcasting in Kuching / Nurul Hidayah Md Sandollah

As referred to Longman Dictionary, broadcast can best be defined as a programme on the radio or television and/or to send out radio or television programmes. While broadcasting is the business of making television and radio programmes. As reference made through the internet via Wikipedia, definition for broadcasting is the distribution of audio and/or video signals which transmit programs to an audience. The original term of broadcast was first adopted by early radio engineers from the Midwestern United States to refer on the similar distribution or broadcasting of radio signals. Broadcasting forms a very large segment of the mass media and broadcasting to a very narrow range of audience is called narrowcasting. The audience of broadcasting may be the general public or relatively large sub-audience such as children or young adults.