Más acá del consumo: glocalización // Beyond consumption: glocalization

AbstractGlobalization extends both to the realities it includes and to those it excludes, in the latter case producing them as absences. More specifically, inside globalization there are simultaneous movements of globalization and localization that invite us to speak about glocalization, in which matrix we are not firstly producers, but consumers. The purchase becomes the backbone of society, the quintessential way of apprehending the world.Keywords: lobalization, glocalization, compsuntion, purchase, capitalism.