2017•Tourism ResearchOpen access

The Impact of Customer Value on Customer Satisfaction and Customer Loyalty in Hotel Firms - The Moderating Effect of Switching Cost and Mediating Effect of Customer Satisfaction -

Kang Sang Muk, 윤세남

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Key concepts: Customer satisfaction, Business, Customer delight, Loyalty business model, Customer retention, Customer equity, Marketing, Customer advocacy

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The Impact of Customer Value on Customer Satisfaction and Customer Loyalty in Hotel Firms - The Moderating Effect of Switching Cost and Mediating Effect of Customer Satisfaction - — Research Paper | ScholarLens