The Relationship between Customer Value and Customer-Oriented Theories

Companies have come to agreement that customers hold the center position during company's operation,and managers and researchers have attached importance to customer value theory increasingly.This paper discusses customer value concept in detail.Then it analyzes and compares relationships between customer value and other customer-oriented theories based on the concept.At last,this paper comes to conclusion that customer value,customer satisfaction,customer loyalty,service profit chain and customer relationship management are all complementary customer-oriented theories.Their relationship is customer value drives customer satisfaction and loyalty,however,service profit chain and customer relationship management provide customer value management with new ideas and means.