2018•Advances in intelligent systems and computingRequires access

An Empirical Study of Website Personalization Effect on Users Intention to Revisit E-commerce Website Through Cognitive and Hedonic Experience

Darshana Desai

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Key concepts: Personalization, Structural equation modeling, E-commerce, Computer science, Information overload, Confirmatory factor analysis, Cognition, Website design

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An Empirical Study of Website Personalization Effect on Users Intention to Revisit E-commerce Website Through Cognitive and Hedonic Experience — Research Paper | ScholarLens