Website Personalization: Strategy for User Experience Design & Development

Personalization of websites is well accepted by the industry to reduce the cognitive load of the online users and disseminate Information on the website. With proliferated usage and information on websites in recent years, effective design of Personalized Websites is a challenge for the business which requires an increase in investment for applying personalization features to generate dynamic websites to cater to individual user needs. It is important to choose personalization features wisely to get a higher return on investment to cater to users’ dynamic needs. Personalized Web Information System Design requires close attention to personalization aspects to be used in the design and development considering cognitive and affective factors affecting website usage. This research reviews website design strategies, their development methodologies with the comparative study of traditional and personalized website development. The research presents the in-depth literature review of different personalization aspects used in website design, proposes a personalized website design model for adaptive website development.