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A Longitudinal Explication of KoreanConsumption Culture on NewspaperAdvertising(1886~1949): A SemioticAnalysis of the Persuasive Appeals and Premises

Duwon Lee, Eunhee Kim

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Key concepts: Explication, Advertising, Premises, Social psychology, Psychology, Philosophy, Business, Epistemology

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A Longitudinal Explication of KoreanConsumption Culture on NewspaperAdvertising(1886~1949): A SemioticAnalysis of the Persuasive Appeals and Premises — Research Paper | ScholarLens