2010•Unpublished venueRequires access
Persuasive advertising appeals, 3
John O'Shaugnessy, Nicholas Jackson O’Shaughnessy
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Abstract
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers