ScholarLens Back to search
2018•Springer proceedings in business and economicsRequires access

Social Marketing in the Public Sector - The Case of a Municipality in Croatia

Josipa Bašić, Zoran Mihanović

Open publisher page 1 citations

Abstract

This record does not include an abstract. Use the full-text link above if available.

About this research paper

What this paper is about

An abstract is not available in the OpenAlex record for this paper.

Why it matters

OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Key concepts: Public Sector Marketing, Social marketing, Marketing, Business, Public relations, Stakeholder, Marketing research, Marketing management

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Social Marketing in the Public Sector - The Case of a Municipality in Croatia — Research Paper | ScholarLens