Comparative Analysis of Green Marketing, Charity Marketing and Social Marketing

Green marketing, charity marketing and social marketing, fitting to the basic law of enterprise development, are development and correction on traditional marketing concept, among which the connotation of social marketing is the most abundant. It is a new marketing idea opposite to traditional marketing method. Green marketing is originated from social marketing; charity marketing is an innovative marketing guided by social marketing. Three kinds of marketing are closely related and have their own focuses. Different marketing provides new choice and social demand for enterprise marketing. A rational enterprise should consider its own situation in its marketing form, and scientifically choose effective marketing behavior according to its development stages and internal and external environments.