Facilitating mergers through management and organization of communication: an analysis of strategic communication in a cross-border merger
Anne‐Marie Søderberg
Abstract
Anne‐Marie Søderberg
Abstract
"Chapter 9: Facilitating mergers through management and organization of communication: an analysis of strategic communication in a cross-border merger" published on 28 Dec 2012 by Edward Elgar Publishing.
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"Chapter 9: Facilitating mergers through management and organization of communication: an analysis of strategic communication in a cross-border merger" published on 28 Dec 2012 by Edward Elgar Publishing.
Key concepts: Publishing, Business, Strategic communication, Strategic management, Management, Knowledge management, Public relations, Political science