2017•중국학연구Requires access

A Study on the Moderating Effect of Uncertainty and Emotional appeal in Advertisement : Focusing on the difference between South Korea and Chinese consumers

부경대학교 신문방송학과, Xiaofan Li, Jung-Kyu Kim

Open publisher page 0 citations

Abstract

This record does not include an abstract. Use the full-text link above if available.

About this research paper

What this paper is about

An abstract is not available in the OpenAlex record for this paper.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Key concepts: Advertising, Appeal, Appeal to emotion, Psychology, Business, Social psychology, Political science, Law

Back to paper search Browse research topics Original source

A Study on the Moderating Effect of Uncertainty and Emotional appeal in Advertisement : Focusing on the difference between South Korea and Chinese consumers — Research Paper | ScholarLens