Germany as a Market Field – Case Makulaku Lakritsa Oy

The objective of this thesis was to find out ways to bring Finnish product to Germany’s market area. What are the distribution channel possibilities, what is the situation in Germany at the moment and how should this product enter the markets. \n \nThis thesis is done in cooperation with Makulaku Lakritsa Oy, which is part of Makua Foods Oy Group. The target product that the thesis handles is the Happy Reindeer organic liquorice. The target country, like mentioned above, is Germany. \n \nThis thesis consist a presentation about the targeted company Makulaku lakritsa Oy and the product Happy Reindeer. It also gives an analysis about Germany as a market area. The goal for this thesis was to make as clear information packet for Makulaku Lakritsa Oy as possible, that they could use when launching the target product to the German markets. All important factors in this process are counted in this research.