Ukrainian market as a potential market for Marshe Ltd's export operation

The following thesis is dedicated to provide Marshe Ltd. detailed market research data in order to further develop its business in the target country, Ukraine.\n\nMarshe Ltd. is one of the biggest meat and fish products manufacturer in Georgia. Due to increased productivity and the ability to conduct business outside Georgia, the company decided to widen its network and enter Ukrainian market..\n\nUkrainian market is a perfect place to start. Being geographically close, having good political relations and public awareness of Georgian products, will make doing business there fairly easy compared to other possible countries.\n\nIn this thesis you will find work dedicated to increase the awareness of Marshe Ltd. of the threats, benefits and challenges it will face when entering Ukrainian market. SWOT analysis as well as PESTLE analysis will help the company to better understand the necessary steps to take in order to maximise its success rate and be able to obtain desired market share and revenue as soon as possible. The work presented below resulted in gathering and combining relevant information in one place that will be useful for the company. Company analysis, Country analysis, SWOT and PESTLE analysis, Economical overview, Entry methods, Competitor analysis, Logistical analysis, Consumer culture analysis and so on can all be seen as a result of the conducted research.\n\nFurthermore, this report will serve as a handbook for Marshe Ltd. that will improve their chances of doing business in Ukraine as well as serve a as field test for my skills.\n\nIn the end you will find suggestions to the company based on the research.