Online Shopping in India - A Study of Consumer Products

This book is an effort of author, who has been doing extensive research in the area of Marketing in general and Online Shopping in particular for several years. This book is indispensable for the research scholars, online Companies, Customers of online shopping, officials of various facilitating agencies & Consultants. It is presented in five chapters and the objective of the study is to find the perceptions of people towards online shopping and also to find out the factors that contributes towards online shopping. The study concludes that “The intentions of the respondents on online shopping revealed that they like to go for shopping with their friends, followed by the energy and fun of shopping at local retail stores and they perceive that internet offers low prices than local stores.It is suggested that the customers should be educated towards using the online shopping benefits by creating a portal that provides the comprehensive and hassle free shopping information, which will be helpful for all the stakeholders.