An Empirical Study on Consumer Perceptions towards Online Shopping with Special reference to Students of Visakhapatnam City.

Abstract: In the era of digitization and global village where online shopping has emerged as one of the important mode of doing business for companies in meeting the customer needs in order to sustain in the market for long term and to face the cut-throat competition in promoting their brands, products and services and make their presence felt in the market. Over the last decade maximum business organizations are running with technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behaviour in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore to study consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online is very much needed. This study is mainly to understand online shopping influence among the students segment as the target group is one of the important section of the society who are mainly engaged with internet and mobile applications. The study also aims to find out the perception of students headed towards online shopping and to understand how our young generation is inclined in favour of online shopping and their perception towards various service providers in online shopping. Key Words: Online Shopping, Student Perception, Consumer Attitude.