2014•Unpublished venueRequires access

Exploring the Fitness Effect between Product Category, Retailer Sales Promotion and Individual Product Sales Promotion Strategies on Consumers' Purchase Intention, Perceived Risk and Perceived Quality in Online Retailing Industry

許喻淳, Yu-Chun Hsu

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Key concepts: Marketing, Sales promotion, Business, Product (mathematics), Promotion (chess), Quality (philosophy), Advertising, Risk perception

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Exploring the Fitness Effect between Product Category, Retailer Sales Promotion and Individual Product Sales Promotion Strategies on Consumers' Purchase Intention, Perceived Risk and Perceived Quality in Online Retailing Industry — Research Paper | ScholarLens