"A Study on Marketing Strategies and Certification Standards for Organic Food Products in India" Organic Food Products in India"

The paper aims to explain the importance of marketing strategies and the certification schemes for organic food products. In recent years organic food products are considered healthier than conventional food products. Thus the growth of organic agriculture is seen as a part of emerging marketing trends. Reasons for buying could be grouped as food safety, human health, and environmental impact. The study emphasises on consumer understanding and identifying the organic food products. The study makes an honest attempt to understand the certification standards employed by the organic labelled food product marketers. Certification guarantees that the production and processing are managed with a holistic approach that enhances the ecosystem health. Marketing strategies in organic supply chains operating in three certification schemes in developing and transition economies.