Alain Verbeke
Abstract
Includes a synthesis of advances in the theory of the multinational enterprise, with a focus on internalization and international diversification issues. This research volume proposes important extensions of multinational enterprise theory, especially as regards the importance of geography to multinational strategy.
OpenAlex reports 4 citations for this work. Citation counts describe recorded attention and do not establish research quality.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
Includes a synthesis of advances in the theory of the multinational enterprise, with a focus on internalization and international diversification issues. This research volume proposes important extensions of multinational enterprise theory, especially as regards the importance of geography to multinational strategy.
Key concepts: Multinational corporation, Diversification (marketing strategy), Internalization theory, Internalization, Business, International trade, Marketing, Finance