Transmission of Sports Information of Jiangsu University Sports Participation Impact Study

This study applies multiple methods including literature review, questionnaires, expert interviews and mathematical statistics to analyze the Influence of sports media information on physical activity among college students in Xuzhou city. Conclusions are summarized as follows: individual differences, social differences, gender differences resulted in different content, frequency, time of sports media information; social media promotes physical activity among college students. Suggestions: Continue to strengthen infrastructure of college campus media in Jiangsu province; implementation of medium quality education for college students, improving the ability to distinguish; Implement physical education by using medium as important adjunct and develop lifelong sports consciousness.