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2016•SU+ Digital Repository (Strathmore University)Open access

An assessment of market and macro factors that affect forecasting in fast moving consumer goods companies – a case study of Glaxosmithkline

Binita Rishi Haria

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Abstract

Dissertation Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Master of Business Administration

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Dissertation Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Master of Business Administration

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Available abstract

Dissertation Submitted in Partial Fulfillment of the Requirement for the Award of Degree of Master of Business Administration

Key concepts: Fast-moving consumer goods, Affect (linguistics), Macro, Business, Economics, Marketing, Industrial organization, Computer science

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