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2018•Oman Chapter of Arabian Journal of Business and Management ReviewRequires access

A Study on Application of Brand Valuation Techniques with Reference to Fast Moving Consumer Goods Companies

A. Meharaj Banu, Lily David, K. R. Pundareekavittala

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Key concepts: Fast-moving consumer goods, Valuation (finance), Business, Commerce, Marketing, Industrial organization, Advertising, Finance

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