Market Research on Establishing a Nepalese restaurant in Rauma

The purpose of this thesis was to find out the possible opportunities and possible new ideas on establishing a Nepalese restaurant in Rauma by conducting market research that includes study of market environment, competitor’s analysis and customer’s analysis. \nThe report was based on both theoretical and research based method. The theoretical part was based on the numbers of books, internet sources and literature review. \nThe study of books and literature were based on the market analysis, customer’s analysis and competitor’s analysis because to get the idea and knowledge about the market and the factors of market like competitors and customers and also to get better guidance on research procedure like what to observe, what research tool to use, what information are needed and others. \nQualitative method was used by conducting observation research in two different Chinese restaurants and in depth interview with Nepalese restaurant owner. The observation research was done based on the most important factors that indicate the restaurants environment and in depth interview was done based on the questions related to Nepalese restaurant owner’s opinion and experience. After the required information was gathered SWOT analysis was done based on the information and facts to make a conclusion and obtain the results from the research. \nFrom the observation research which was done to understand the Asian restaurants environment and their working style, it can be said that the Asian restaurants are mostly influenced by their culture and provides the good service and Asian food taste. The in depth interview from the Nepalese restaurant owner provided very positive hopes and opportunities for a new comer in the market. Although there were many difficulties and problems but also many support and possibilities that can be found in the market. The owner’s answer also helped by providing some ideas and procedure that can be useful for the new comers. \nFrom the market research, the possibility of establishing a Nepalese restaurant in Rauma is very high as the reputation of Asian restaurant in Rauma is also good enough and people from Rauma are already familiar with food and culture of Asian restaurant.