Market research on HR-services on a current customer base

Digitization has been a long-standing discussion in the field of financial management. The automation of routine processes are being implemented in the work. This change brings pressure for companies in the field to develop ways to provide value for their customers in the future when A.I is able to deliver the calculations without professionals. The issue is also on how to be able to keep the occupations alive for payroll administrators. \n \nPayroll administrators are working closely with employment relationship and as the routine calculations are decreased, the possibility to provide consultation regarding the employment laws increases. Therefore an HR-service would possibly be a step towards the future of payroll administrator professionals. This thesis will include outlines of the obligations of payroll administrator and an HR professional. How the digitization is affecting the industry of financial management and whether the Company X should be proceeding with the HR-services at this stage, by conducting a market research within the company's own customer base.