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2016•London School of Economics and Political Science Research Online (London School of Economics and Political Science)Open access

Matthew Goodwin examines five ways the Outers could win

Matthew J. Goodwin

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Abstract

Perhaps as much as 42% of the electorate are either unsure about how they will vote in the referendum, or fall into ‘soft Remain’ or ‘soft Leave’ categories. How will the Leave campaign seek to win over these people? Based on British Social Attitudes research released this week, Matthew Goodwin outlines five ways in which it could try to persuade them.

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Perhaps as much as 42% of the electorate are either unsure about how they will vote in the referendum, or fall into ‘soft Remain’ or ‘soft Leave’ categories. How will the Leave campaign seek to win over these people? Based on British Social Attitudes research released this week, Matthew Goodwin outlines five ways in which it could try to persuade them.

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Available abstract

Perhaps as much as 42% of the electorate are either unsure about how they will vote in the referendum, or fall into ‘soft Remain’ or ‘soft Leave’ categories. How will the Leave campaign seek to win over these people? Based on British Social Attitudes research released this week, Matthew Goodwin outlines five ways in which it could try to persuade them.

Key concepts: Referendum, Political science, Sociology, Political economy, Public relations, Public administration, Law, Politics

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