Discursive Strategies for Crisis Management:A Case Study of the Johnson & Johnson TYLENOL? Crisis

Being able to respond effectively in the event a crisis is relevant to an organization’s survival. Whether or not an organization is prepared for a potential crisis depends upon communications. Corporations with established crisis management communication strategies are able to communicate and respond promptly at the advent of a crisis. This paper focuses on how to handle management crisis effectively from discursive perspective via a case study of the Johnson and Johnson TYLENOL? crisis.