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2017•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Consumption-Related Coping Strategies of Low-Income Consumers: A Literature Review

Shereen Mahmoud El-Shennawy Ghanem, Nadia Elaref, Omneya Mokhtar Yacout

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Key concepts: Coping (psychology), Consumption (sociology), Marketing, Business, Goods and services, Economics, Public economics, Psychology

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