The Impact of Logistics Management Practices on Company’s Performance

Successful companies practice supply chain management and logistics management to reduce costs, increase their competitiveness and enhance operational efficiency. The logistics in modern business conditions coordinates and integrates the movement of materials and products from physical, organizational and information aspect. This research aims to analyze the impact of company's logistics management including transportation, warehousing, packaging, inventory and information management to the efficiency and effectiveness. Reducing cost of each logistics activity influences the total amount of costs and enhances company's performance. This paper determines and defines the logistics activities that are of key importance to the company's success. The empirical research is conducted on a sample of eighty examinees from eighty different companies in the Republic of Macedonia. The general hypothesis is fully validated and proven by the survey results. Adequate inventory, storage, warehousing, transport and information management are key targets for logistics managers in order to reduce the overall costs of the company. Findings include the confirmation of the necessity of logistics managers to optimally manage all logistics activities in order to gain increased business efficiency, customer satisfaction and competitiveness.